The Bremer Institute of TAFE

Serving the growing training needs of Brisbane's expanding population in the southwest corridor, The Bremer Institute of TAFE (The Bremer) needed a better way to engage with their students, the community and industry. Existing customer information was spread across the organisation and mostly contained in spread sheets, Access databases or on paper. There was no central repository, no consistent way of tracking customer enquiries and no way of co-relating enquiries to enrolments, marketing efforts or student demand for the courses on offer.

The Bremer provides important industry training to the region. The newly established Corporate Business Development Unit needed an integrated sales and marketing system to build its fee for service business.

The Bremer Customer Service Centre wanted to quickly and efficiently capture and track student enquiries and make it easier for students to obtain course information and enroll. 

Institute stakeholders trying to win business for The Bremer were frustrated due to a lack of organisational knowledge about the relationship between the institute and its customers be they corporate clients, workplace trainers or single-subscriber students.

What The Bremer needed was a well conceived CRM strategy; a user friendly, easy to customise and maintain, value for money Customer Relationship Management (CRM) system and a blueprint for implementation. 

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